Own and maintain client tag manager platforms (typically Google Tag Manager), ensuring scalable and organized implementation
Design and manage data layer specifications to support robust GA4 tracking and marketing pixel deployment
Partner with legal, marketing, and development teams to manage cookie consent compliance (e.g., GDPR, CCPA, CPRA)
Implement and maintain tag behavior aligned to user consent choices using consent management platforms (e.g., OneTrust, TrustArc)
Troubleshoot tag firing, event tracking, and dataLayer issues across web platforms
Serve as a strategic advisor on data privacy impacts to marketing and analytics tracking
Ensure accurate GA4 tracking for all key user interactions and digital performance measurement
Interpret data with statistical rigor and translate findings into clear, actionable insights
Identify trends, anomalies, and opportunities to improve ecommerce performance
Develop and maintain dashboards and reports that monitor experience and revenue-driving KPIs
Present findings and recommendations to stakeholders in a clear and compelling way
Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting
Collaborate with marketing, product, engineering, and legal teams to align on goals and data requirements

Strong expertise in GA4 and its event-based tracking model
Hands-on experience with Google Tag Manager, including custom HTML tags, triggers, and variables
Familiarity with JavaScript and Best Practices
Experience working with consent management platforms (e.g., OneTrust, TrustArc)
Must be located in either Atlanta, Dallas, New York or Chicago area to be considered for this role.

Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
Company paid holidays
Personal Days
Sick Leave
Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
Life and disability insurance
Employee assistance programs
Other benefits as provided by local policy and eligibility

Senior Digital Analyst

Key skills