Key skills
GoSalesforceSales
About this role
Role Overview
- Lead, mentor, and develop the Field Marketing team to deliver high-impact programs for Tier 1/2, MSP, and Regional BSP segments.
- Own the vision and direction for field marketing, ensuring alignment with sales, product marketing, partner marketing, demand generation, and content teams.
- Drive measurable pipeline growth through segment-specific campaigns and account-based marketing initiatives.
- Collaborate and align closely with the partner marketing leader to ensure cohesive go-to-market strategies and messaging.
- Provide market intelligence and recommendations on messaging, positioning, and competitive differentiation for each segment.
- Champion the Calix brand and boost demand at segment-specific events and through digital marketing.
- Audit and optimize Calix’s print and digital presence in publications relevant to target segments; propose new opportunities to reach key audiences.
- Align with the enablement team to educate sales teams on effective messaging and positioning for each segment.
- Develop content that differentiates Calix solutions and resonates with buyers’ needs and criteria.
- Establish clear KPIs and reporting for campaign effectiveness, pipeline contribution, and ROI by segment.
- Collaborate cross-functionally to drive projects to completion and ensure consistent, high-quality execution.
- Support outbound marketing activities and represent Calix at industry events and tradeshows (travel up to 25%).
Requirements
- Minimum 10 years’ experience in B2B marketing, preferably in a customer-facing field marketing role
- Expertise in demand generation, account-based marketing, and field marketing
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- Proficiency in MS Office; experience with Salesforce preferred
- Excellent speaking and storytelling skills for internal and external meetings/events
- Willingness to travel domestically to industry events and tradeshows (up to 25%)
Benefits
- As a part of the total compensation package, this role may be eligible for a bonus
- For information on our benefits click here.