Spearhead the strategy and execution of next-generation products within the Retail Media ecosystem.
Lead the "0-to-1" incubation of high-impact products at the intersection of first-party commerce data, identity resolution, and closed-loop measurement.
Define and drive a multi-year product vision that positions Nielsen as the primary measurement and identity layer for the Retail Media ecosystem.
Identify whitespace and revenue opportunities by productizing Nielsen Marketing Cloud (NMC) enrichment and Outcomes data.
Partner with Data Science and Nielsen ONE teams to build unified data assets for on-site, off-site, and in-store environments.
Define and execute an AI product strategy that leverages Nielsen’s proprietary data for predictive attribution and campaign optimization.
Requirements
5+ years in Product Management (AdTech or MarTech preferred)
Deep understanding of the Retail Media lifecycle, the OpenRTB stack, and closed-loop attribution
Comfortable discussing identity resolution (UID2.0), API architecture, and privacy-safe computation with senior engineers
High customer empathy and can translate vague client pain points into structured product requirements
Ability to influence and lead in a matrixed organization