Own and continuously optimize the marketing operations function, from planning through execution and measurement
Build and maintain funnel reporting, dashboards, and KPIs across TOFU through revenue in partnership with GTM leadership
Drive campaign measurement and attribution, ensuring clear visibility into what’s working — and why
Monitor BDR performance and support the team through analytics, reporting, and compensation insights
Support annual and quarterly planning with data‑backed insights and forecasts
Own and administer the marketing tech stack, including HubSpot and Salesloft, providing ongoing support and enablement
Partner with Sales and RevOps to align on lead management, scoring, routing, and SLAs
Work comfortably across sales and marketing technologies such as 6sense, ZoomInfo, Pocus, and similar tools to pull reports, maintain data hygiene, and support integrations
Ensure data integrity, compliance, and operational best practices across systems
Develop best practices and maintain SOPs for deploying multiple, multi‑channel campaigns effectively
Establish and improve marketing processes, documentation, and governance
Partner with cross‑functional teams to turn insights into operational improvements
Track the marketing budget and help prioritize spend across channels

5+ years of Revenue Operations (Sales and/or Marketing Operations) experience in a B2B environment; at least 2 years of Marketing Operations experience preferred
Deep experience with HubSpot; working knowledge of Salesforce strongly preferred
Strong understanding of B2B funnel metrics, attribution models, and pipeline reporting
Experience in B2B SaaS or subscription‑based businesses
Strong analytical skills with a track record of translating data into actionable insights
Proven ability to partner cross‑functionally with Marketing, Sales, RevOps, and Product
Experience in GovTech, LegalTech, or other regulated B2B environments
Familiarity with ABM tools, intent data, and multi‑touch attribution (e.g., 6sense, Pocus)
SQL, BI tools, or advanced analytics experience

Marketing Operations Manager

Key skills