Perform basic bookkeeping in accordance with U.S. GAAP
Manage Accounts Payable (AP) and Accounts Receivable (AR) entry and tracking
Complete daily bank and credit card reconciliations
Process credit card refunds and adjustments
Prepare basic journal entries and account classifications
Maintain accurate and up-to-date records in QuickBooks
Assist with month-end close preparation and reporting
Ensure all transactions are properly documented and coded
Identify discrepancies or variances and escalate when needed
Support audit readiness and internal financial controls
Monitor active marketing campaigns against predefined financial and performance benchmarks
Track key funnel metrics including spend, cost per lead, cost per appointment, conversion rates, and ROI
Identify where campaigns are underperforming (traffic, conversion, lead quality, follow-up)
Prepare clear performance summaries and financial insights for leadership
Communicate directly with external marketing agencies regarding performance gaps and improvement areas
Work closely with the President to align marketing spend with financial targets
Ensure marketing spend remains disciplined, measurable, and accountable

Minimum of 2 years’ experience in bookkeeping, accounting, or finance support
Working knowledge of U.S. GAAP principles
Hands-on experience with QuickBooks
Experience handling AP, AR, reconciliations, and basic journal entries
Strong Excel or Google Sheets skills
Fluent, professional-level English (written and spoken) with minimal accent or dialect
Strong analytical skills with the ability to explain findings clearly
Highly organized, detail-oriented, and reliable
Comfortable working cross-functionally with finance, leadership, and marketing teams

Competitive salary commensurate with experience
Opportunities for professional development and growth
Work in a dynamic and supportive team environment
Make a meaningful impact by helping to build and strengthen families across the globe

Finance & Marketing Administrator

Key skills