Personally own and drive strategic commercial initiatives
Lead complex, cross-functional initiatives end-to-end.
Define scope, outcomes, sequencing and commercial success measures.
Translate strategic priorities into executable plans and drive them through to measurable impact.
Step into the detail where required, shaping requirements, clarifying commercial logic, resolving dependencies and unblocking teams.
Take accountability for outcomes, not just coordination or reporting.
Embed within revenue and marketing leadership
Operate as a trusted partner to Revenue, Marketing, CRM and Growth leaders.
Engage as a peer in commercial and operational discussions, bringing informed challenge and perspective grounded in real experience.
Test whether proposed initiatives will genuinely move revenue, margin or customer value.
Ensure delivery priorities reflect commercial reality, not internal noise or politics.
Own commercially grounded roadmaps
Maintain an integrated, outcome-focused view of initiatives across Revenue, Marketing, CRM and Growth.
Sequence and prioritise work based on commercial impact and operational feasibility.
Proactively challenge scope, timing or resourcing when misaligned with business goals.
Ensure roadmaps remain dynamic and responsive to trading performance and strategic shifts.
Drive momentum and accountability
Actively track progress and intervene decisively when delivery slows or drifts.
Remove blockers and resolve cross-functional friction directly.
Hold peers accountable for commitments with clarity and confidence.
Maintain relentless follow-through until outcomes are realised.
Create clarity without bureaucracy
Provide simple, trusted visibility into progress, delivery confidence and commercial impact.
Surface risks, trade-offs and misalignment early, with clear recommendations.
Ensure leadership discussions translate into actions, owners and timelines.
Requirements
10+ years’ experience progressing from Business Analyst into senior delivery or programme leadership roles.
Significant experience embedded within revenue or operations functions in gaming, online entertainment, casino or closely related digital sectors, not solely within PMO or central delivery teams.
Direct exposure to commercial levers such as acquisition, retention, CRM, promotional strategy, player lifecycle management or operational performance.
Clear evidence of personally driving complex, commercially impactful initiatives end-to-end.