Framing key business challenges and translating them into structured, insight-led strategic opportunities.
Crafting clear, concise, and compelling creative briefs that inspire world-class creative and design output.
Translating brand strategy—developed in partnership with the Brand Strategist—into actionable narratives, frameworks, and creative direction.
Clarifying and implementing the roles of the Circle master brand, sub-brands, assets, and applications—turning strategic brand architecture into actionable creative guidance.
Synthesizing learnings from audience research, brand studies, and performance tests into actionable insights.
Partnering with senior cross-functional stakeholders to understand priorities and align strategic direction.
Collaborating with Creative Directors, Designers, PMM, and Growth to ensure strategic cohesion across creative development cycles.

7+ years of experience in brand strategy, creative strategy, advertising strategy, or a related strategic discipline.
Proven ability to distill complex business inputs into simple, compelling narratives and strategic frameworks.
Experience developing briefs and strategies that lead to high-quality creative outcomes.
Demonstrated ability to translate research findings and performance insights into clear creative direction.
Exceptional communication skills — written, verbal, and visual — with experience influencing senior stakeholders.
A keen eye for maximizing impact and efficiency with generative AI models (ChatGPT, Gemini, etc.) and prompt development.

Creative Strategist

Key skills