Lead creative direction and content strategy across global and localized Talent Brand campaigns.
Create social content (copy, scripts, visual direction) and guide stakeholder alignment and approvals.
Lead the full storytelling pipeline from ideation to narrative architecture to creative asset development.
Own the strategy, design and ongoing management of the employee advocacy program (e.g., DSMN8), empowering employees to share authentic, on-brand stories.
Shape the Talent Community engagement strategy, including newsletters, storytelling series, updates, and distribution.
Partner with Brand & Insights to ensure creative is insight-backed, consistent with the Employer Value Proposition, and optimized for performance.
Partner with Experiential Activation to plan pre-, during-, and post-event content capture, storytelling, and amplification.
Lead Poland market strategy, in partnership with International Recruiting and local market teams, ensuring localized creative, campaigns, and activations are culturally relevant and high-impact.
Ensure narrative consistency across channels including social, career site content (produced in partnership with Brand & Insights), events, and internal channels.
Manage creative workflows and agencies, ensuring efficiency, quality, and alignment with Dropbox brand guidelines.
Prepare for AI-enabled creative scale by establishing modular and automated creative systems.

At least 6 years experience in creative strategy, content development, campaign production, and/or brand storytelling.
Strong writing, concepting, and narrative development skills.
Experience building social media content for brand storytelling, including short-form, visual, and multimedia content.
Experience developing integrated campaigns and/or multi-channel narratives.
Ability to manage multiple stakeholders, creative workflows, and review cycles.
Collaborative mindset and comfort partnering with key stakeholders and teams.
Clear communication and ability to pitch creative ideas to diverse audiences.
Data-aware approach to creativity and comfort using insights to refine direction and measure impact.
Comfort in applying HR as a Product thinking to creative operations and campaign planning.
Demonstrated experience using AI tools for creative ideation, content creation, or workflow acceleration.

Talent Brand Creative & Campaigns Lead

Key skills