Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization.
Collaborate with central marketing and campaign marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids.
Track, report, and analyze program KPIs and ROI.
Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas.
Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.

Bachelor’s degree in Marketing, Business, or a related field (Master's preferred);
2+ years of experience in product marketing, preferably in the healthcare or education sectors.
Demonstrated success in launching new products and growing market share.
Analytical skills with a data-driven approach to decision-making.
Ability to quickly grasp complex products and communicate their value clearly.
Exceptional writing skills with the ability to simplify technical concepts.
Advanced expertise in market research and data interpretation.
Proficiency in marketing automation tools and CRM platforms.
Excellent verbal and written communication skills.
Superior project management and leadership capabilities.
Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
Deep understanding of the healthcare education landscape is a plus.

Product Marketing Manager, Nursing Education

Key skills