Sr. Marketing Manager, Demand Generation

Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization. The Senior Manager of Demand Generation Execution will execute high-impact demand programs through digital channels, focusing on campaign operations and performance optimization.

Responsibilities:

• Own execution of demand generation campaigns across key channels, including:
• Email marketing (promotional, nurture, lifecycle)
• Webinar and virtual event marketing
• Paid media (search, social, display, retargeting)
• Translate integrated program strategies into detailed execution plans, timelines, and channel tactics
• Ensure campaigns are launched on time, on budget, and with high quality
• Own email strategy execution, including segmentation, cadence, testing, and optimization
• Partner with Marketing Ops to manage marketing automation workflows, lead scoring, and routing
• Ensure best practices for deliverability, compliance, and performance optimization
• Manage paid media execution, either directly (6Sense) or through agency partners
• Optimize targeting, creative, bidding, and budget allocation to maximize pipeline ROI
• Continuously test and iterate on messaging, offers, and formats
• Own webinar demand execution, including promotion strategy, registration conversion, attendance optimization, and follow-up
• Partner with content, product marketing, and speakers to ensure compelling audience experiences
• Lead a team of Campaign Managers
• Track and report on channel-level and campaign performance, including engagement, MQLs, pipeline, and ROI
• Provide insights and recommendations to improve future execution and inform program strategy
• Maintain dashboards and regular reporting cadences in partnership with Marketing Ops
• Manage execution workflows, tools, and vendors/agencies supporting paid media and digital execution
• Identify opportunities to streamline processes and improve scalability

Requirements:

• 5-7 years of experience in B2B demand generation or digital marketing, preferably in a SaaS environment
• Deep hands-on experience with email marketing, webinars, and paid media execution
• Strong command of marketing automation platforms (e.g. HubSpot, 6 Sense, OpenPrise) and paid media platforms
• Proven ability to optimize campaigns based on performance data and experimentation
• Highly organized executor with strong project management skills
• Excellent communication and executive presentation skills
• Exceptional organizational skills, with the ability to manage multiple workstreams and competing priorities with ease
• Strong B2B marketing background within the technology sector; cybersecurity experience is a strong advantage
• Confident working with marketing data, performance metrics, and systems to drive decision-making and continuous improvement