Key skills
GoRLeadershipCollaboration
About this role
Role Overview
- Partner with the CEO and executive team to define Visby’s go-to-market roadmap for the OTC and retail segments
- Position Visby as the most trusted name in molecular self-testing
- Translate market, consumer, and competitive insights into actionable strategies
- Define pricing, packaging, and channel strategies in collaboration with Product, Commercial, and Regulatory teams
- Lead all aspects of brand identity, creative, and messaging across digital, retail, earned, and owned channels
- Oversee integrated campaigns that connect science and lifestyle
- Lead product marketing across the OTC portfolio
- Partner with R&D and Medical Affairs to translate complex technology into clear, compelling consumer benefits
- Build and scale an omnichannel growth engine spanning digital acquisition, retail partnerships, and e-commerce
- Build, mentor, and lead a multidisciplinary marketing organization across brand, creative, growth, and insights
Requirements
- 15+ years of progressive marketing leadership experience
- 5+ years in senior roles leading consumer or OTC healthcare brands
- Proven track record launching or scaling a regulated consumer product (medical device, diagnostics, healthtech, or wellness)
- Deep expertise in brand strategy, consumer insights, and integrated marketing
- Experience managing retail, e-commerce, and digital acquisition channels
- Strong analytical mindset with fluency in marketing metrics, performance tracking, and ROI measurement
- Exceptional storytelling ability and executive presence
- Bachelor’s degree required; MBA or other relevant advanced degree preferred
Benefits
- More about our benefits Visby offers highly competitive health insurance through United Healthcare or Kaiser, including a company-funded HSA option.
- We also offer flexible paid time off
- 10 company holidays
- Many other contemporary benefits and perks