Key skills
Analytics
About this role
Role Overview
- Develop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.
- Develop digital marketing tactics to increase product adoption and utilization.
- Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps.
- Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.
- Responsible for creation and analysis of daily, weekly, and monthly reporting.
- Support the Paid Search Channel Lead with testing plans, presentations, and day to day management of the Paid Search Program.
- Partner with the agency to review performance and provide feedback on optimizations.
- Work with internal stakeholders including Legal, Risk and Compliance for approvals.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent experience and related training
- Two to Five years’ experience managing Paid Search campaigns
- Experience managing projects and/or working with an agency partner
- Knowledge of the industry's competitive landscape
- Proficient in Excel and PowerPoint
- Google Ads Certification (preferred)
- Knowledge of Google Ads, Bing Ads, Display DSP Campaigns, Inbox Ads, Google Discovery Ads (preferred)
- Experience developing digital marketing strategies (preferred)
- Working knowledge of American Disabilities Act (ACT) compliance requirements (preferred)
- Experience with Adobe products
Benefits
- Medical, dental, vision, life insurance
- Disability, accidental death and dismemberment
- Tax-preferred savings accounts
- 401k plan
- No less than 10 days of vacation
- 10 sick days
- Paid holidays