Serve as a primary analytics lead for multiple restaurant clients, acting as a strategic partner to account and client teams.
Own the narrative behind the data—turning complex datasets into clear, actionable client stories.
Design and deliver performance reporting and media tests, gleaning performance insights tailored to each brand’s unique goals.
Manage and verify data integrity by collating and validating data from multiple client sources to ensure consistent, accurate reporting.
Analyze campaign performance (CRM, loyalty, promotions) and provide recommendations for optimizing engagement and ROI.
Develop guest segmentation models to inform targeting, personalization, and lifecycle strategy.
Measure and optimize performance across paid digital media, owned digital channels (email, app, website), and social platforms.
Support financial analysis of marketing initiatives, including incremental revenue, AOV shifts, and LTV.

Bachelor’s degree in Business, Marketing, Analytics, Statistics, or related field.
5+ years of progressive analytics experience, preferably in an agency, consulting, multi-client, or multi-brand setting.
Restaurant, or retail analytics experience is highly valued.
Proficiency in SQL, Excel, BigQuery, Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker).
Strong grasp of marketing and media metrics (e.g., CPA, ROAS, CTR, conversion rate).
Ability to balance analytical depth with client-facing clarity—great storytelling with data.
Experience managing multiple priorities and deadlines across client accounts.

Senior Analyst, Marketing, Business and Media Analytics

Key skills