Digital Advertising Manager

Role Overview

• Support the Ads team in managing, optimizing, testing, and tracking all aspects of online advertising for nonprofit clients
• Build creative, compelling campaigns to implement across multiple digital platforms
• Develop and optimize search marketing campaigns across multiple search engines
• Manage and optimize Google Ad and Grant accounts
• Work with third-party vendors to drive increased growth and performance for search engine marketing campaigns
• Provide recommendations and execute strategies for new programs, campaign settings, audience targeting, and creative ad formats to maximize program performance and client goals
• Strategize and execute creative testing strategies to identify the most effective ads and techniques to various audiences
• Produce reporting and analyze results
• Maintain ongoing reports for client programs
• A/B test and continually measure performance

Requirements

• Minimum years of experience required: 2
• In the following areas: Search marketing, display media and paid social
• Required experience & knowledge: Online advertising fundamentals, including encouraging conversions via effective promotions on different platforms
• Making data-driven decisions using analytics, A/B testing, campaign reports and dashboards
• Understanding of online advertising metrics
• Understanding of advertising platforms including Facebook Business Manager, Google Analytics, Google DoubleClick, and Google Ads
• Working knowledge of Microsoft products (Word, Excel, PowerPoint, Outlook)
• Demonstrated effective use of digital tools to manage internal and external workflow and communication (including email, chat, zoom, and online workflow tool)

Benefits

• Health (multiple carrier options)
• Dental
• Life Insurance
• Short and Long-Term Disability
• Employee Assistance Program (EAP)
• employer-matching FSA dollars
• 35% employer share of cost for dependent health insurance
• Vision
• Medical & Dependent Care FSA
• Commuter benefits
• Pet Care Plan
• 401(k) with automatic employer-sponsored contributions equal to 3%
• Equalized profit sharing
• Paid Time Off, including: 13 company holidays
• Early release every Friday and on days preceding company holidays
• Vacation time – starting at 15 days per year (increases over tenure)
• Sick Leave – 1 day per month
• Personal time – 3 days per year
• Paid Parental Leave – 8 weeks
• Volunteer Leave – 3 days per year
• Philanthropic Fund with corporate match for employee charitable contributions
• Access to industry conferences & professional development opportunities