Deliver and manage the execution of a coherent promotional strategy, effectively balancing engagement and retention through data-driven reinvestment.
Constantly optimize against the significant monthly budget, ensuring the right players are receiving the right level of investment.
Be a thought leader in customer segmentation strategy and execution.
Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
Develop and own an always-on test & learn roadmap, establishing frameworks for accurately measuring success and iterating upon learnings.
Drive the PrizePicks brand forward with exciting, engaging promotions that deliver brand loyalty and advocacy.
Work and build ways of working with key collaborators and stakeholders; primarily with CRM, Analytics, Game Operations, Marketing and Programmatic Promotions.
Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
Lead and develop a high-performing team, driving a culture of accountability, experimentation and learning.
Requirements
8+ years of experience in Retention or Revenue Operations, with at least 3 years in a leadership role.
Deep understanding of customer segmentation, lifecycle stages, and promotional best practices.
Proven experience managing and optimizing a large budget.
Strong analytical skills with the ability to interpret data and turn insights into action.
Experience in a mobile-first, fast-paced consumer technology or gaming environment strongly preferred.
Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus.
Excellent communication and cross-functional leadership skills.
Industry and/or existing organic interest in the PrizePicks product desirable.