Define and champion the vision for Site Analytics as a critical growth driver for Torrid’s digital business
Own the digital analytics roadmap, including measurement strategy, platform evolution, experimentation, and data governance
Serve as a strategic thought partner to senior and executive leadership, translating complex data into clear insights and recommendations
Lead enterprise analytics initiatives, including GA4 migration, testing frameworks, customer data integration, and tracking best practices
Oversee site performance measurement across acquisition, engagement, conversion, retention, and customer lifetime value
Lead experimentation and A/B testing strategies to drive measurable conversion and revenue impact
Ensure robust tracking and data quality through tag management systems and scalable data pipelines in partnership with Technology
Drive advanced analysis (attribution, funnel optimization, cohort and journey analysis) to uncover growth opportunities
Develop executive dashboards and KPI frameworks to create visibility and accountability across the digital business
Build, mentor, and scale a high-performing analytics team while fostering a data-driven culture and self-service analytics capabilities
Act as the escalation point for complex data discrepancies and high-impact investigative analyses
Help define long-term data strategy in response to evolving privacy regulations and cookie deprecation

8+ years of progressive experience in digital or site analytics, including people leadership
Deep expertise in web analytics platforms (Google Analytics / GA4) and digital measurement frameworks
Proven experience leading experimentation and A/B testing programs
Strong experience with tag management systems (e.g., Tealium) and site tracking implementation
Advanced SQL proficiency (BigQuery preferred) and experience working with large datasets
Experience with BI and data visualization tools (Tableau, Looker, or similar)
Strong understanding of e-commerce KPIs, digital marketing measurement, attribution, and customer journey analytics
Working knowledge of JavaScript, HTML, and digital tracking frameworks
Experience with statistical or analytical tools (Python, R, etc.) preferred
Understanding of privacy regulations (GDPR, CCPA) and consent-based tracking frameworks.

Director, Site Analytics

Key skills