Marketing Automation Manager

Role Overview

• Build, test, deploy, and optimize multi-channel campaigns using Braze.
• Manage all campaign operations, including content curation, audience segmentation, workflow setup, QA, and scheduling.
• Create and manage content for placements, including drafting copy, coordinating creative assets, and ensuring accurate and timely deployment across channels.
• Execute and optimize B2C CRM and lifecycle marketing campaigns that drive user engagement, retention, and revenue growth.
• Collaborate with cross-functional teams to align CRM programs with broader business objectives.
• Support the development of automated user journeys that enhance personalization and customer lifetime value.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or marketing automation within B2C or e-commerce environment.
• Experience curating and managing content, including drafting copy, coordinating creative assets, and tailoring messaging for different audience segments and channels.
• Hands-on experience with Braze (preferred) or other CRM platforms.
• Strong analytical skills and familiarity with segmentation, A/B testing, and campaign performance tracking.
• Comfortable working with data to identify trends, measure results, and optimize future campaigns.
• Experience working with cross-functional teams to deliver coordinated customer/user engagement initiatives.

Benefits

• Phone screening with Talent Acquisition Manager.
• Interview with the Sr Director of Retail Partnerships
• Interview with the US VP of Marketing
• At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
• Be comfortable. Be you. We want all our employees to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community and help us Make the World a Better Place to Work!
• We hire BETTER.
• Find out more about Reward Gateways' approach to benefits, equality, talent, technology, empathy and what you’ll get in return for joining our Mission at rg.co/lifeatrg.