Support the execution of integrated B2B marketing campaigns designed to generate qualified leads and drive sales pipeline
Assist in promoting content and campaigns targeted toward healthcare providers, health systems, and digital health organizations
Track, analyze, and report on campaign performance metrics to inform optimization efforts
Manage and maintain the company’s LinkedIn presence with a focus on engaging B2B audiences
Schedule and publish posts aligned with campaign priorities, industry trends, and company messaging
Monitor engagement and recommend strategies to improve reach and audience growth among target decision-makers
Assist in the setup, monitoring, and optimization of LinkedIn ad campaigns targeting healthcare and enterprise audiences
Collaborate on audience segmentation, A/B testing, and performance analysis
Support reporting on campaign effectiveness, lead generation, and ROI
Build and deploy targeted B2B email campaigns using Marketo
Support audience segmentation and personalization strategies
Monitor campaign performance metrics including open rates, click-through rates, and lead conversions
Assist in planning and executing B2B event and tradeshow strategies to support lead generation
Coordinate logistics, promotional materials, and on-site marketing activations
Travel to select industry events to support lead capture, brand visibility, and partner engagement

1–3 years of experience in marketing
Ability to be in the Boston office 3 days a week (M,T,TH)
Bachelor's degree in Marketing, Business, Communications, Advertising, Public Relations, English or related field
Strong writing and communication skills, with the ability to translate complex ideas into clear, compelling messaging
Familiarity with LinkedIn marketing and social media management
Experience with marketing automation platforms (Marketo preferred but not required)
Ability to manage multiple projects and deadlines
Willingness to travel occasionally for industry events

B2B Marketing Associate

Key skills