Senior Digital Account Manager

Role Overview

• Serve as a senior point of contact for key digital accounts, overseeing strategy, execution, and client relations.
• Lead and develop integrated digital marketing strategies, ensuring alignment with client objectives.
• Proactively identify growth opportunities within client accounts to upsell digital services and drive revenue.
• Own the delivery of exceptional client results, ensuring seamless execution and strategic oversight.
• Mentor and lead a team of Digital Account Managers, Coordinators, and Executives.
• Foster a culture of collaboration, innovation, and accountability within the digital team.
• Guide team members through campaign execution, problem-solving, and performance optimization.
• Provide ongoing training and mentorship to support junior team members’ professional development.
• Design and oversee organic & paid social media campaigns, influencer programs, and digital activations.
• Develop and manage comprehensive digital roadmaps, content strategies, and media plans.
• Monitor campaign performance, analyze data, and present insightful reports to clients.
• Lead the execution of contests, giveaways, and digital projects across multiple platforms.
• Develop and implement efficiency-driven workflows to improve team output and client satisfaction.
• Ensure best practices are followed in content creation, paid media, and analytics reporting.
• Oversee all MSAs, SOWs, and client agreements for digital campaigns.
• Track and report hours via T-Metric and ensure budgets align with account performance.
• Allocate resources effectively and ensure smooth project execution.
• Delegate tasks, oversee workback schedules, and ensure priorities are met.
• Attend client meetings, industry events, and business development opportunities.
• Stay ahead of industry trends and emerging digital marketing technologies.
• Support agency growth by participating in new business pitches and internal strategy meetings.

Requirements

• Bachelor’s degree or certificate in Communications, Digital Marketing, or a related field.
• 6+ years of experience in digital marketing, social media, or integrated communications.
• Proven leadership experience managing teams and client accounts.
• Expertise in social media strategy, content marketing, and influencer relations.
• Strong understanding of paid media, analytics, and performance marketing.
• Experience working with Meta, TikTok, Pinterest Ads, Google Analytics, and digital reporting tools.
• Mastery of English and/or French (written & verbal).
• Strong presentation skills and ability to articulate data-driven insights.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience with Mac systems, Google Suite, and Office software (Word, PowerPoint, Excel).

Benefits

• Full benefits (medical, dental, vision) for full-time employees.
• Flex Fridays: A Flex Friday approach with fewer meetings and lighter workloads when client schedules allow.
• Holiday Break: Paid company-wide closure during the December holiday season.
• Wellness Tools: Complimentary Calm app subscription and access to Perkopolis.
• Profit Sharing: Eligible employees can receive an annual bonus through our profit-sharing program, following a defined eligibility period.
• Work from Anywhere: After one year, enjoy the freedom to work from anywhere up to 3 weeks a calendar year.