Leverage rigorous statistical modelling techniques to evaluate various marketing promotions and sales force analytics.
Leverage machine learning and AI to build predictive algorithms to lead analytics in strategic targeting, segmentation, marketing optimization and sales analytics.
Run hands on statistical models such as AI-Driven Profitability Segmentation, Marketing Mix, Attribution Modelling, Event Stream Analytics & Predictive Analytics.
Evaluate synergistic impact between marketing promotional channels and optimize the brand investments.
Develop, lead, and conduct deep-dive analysis to provide timely deliverable of actionable insights for QBR and tactical planning sessions.
Work as the thought partner / strategic advisor by partnering on the creation, execution, and performance of brand strategies.
Support business needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and excellence.
Responsible for communicating findings, results, and recommendations of analysis/research with a strong comprehensive story and enable key brand level decisions while working collaboratively across functions.

Accredited Master’s degree in quantitative field
5+ years of analytics experience
Previous experience in Pharmaceutical/Biotech industries or consulting for Pharmaceutical/Biotech industries
Experience in running rigorous statistical models on pharmaceutical data and ability to build a comprehensive brand story
Strong experience in digital media data and analysis
High proficiency in MS Office (Excel/Access/PowerPoint)
Ability to lead cross-functionally without direct authority
Ability to develop analytical plans to inform brand level decision-making
Ability to move from analysis to business implications and make strong presentations of data to all levels of the organization
Able to identify best practices and contribute to continuous improvement.

Associate Director – Advanced Analytics

Key skills