Plan and execute Motive’s presence at national and regional trade shows, conferences, and industry events, ensuring seamless logistics, strong brand representation, and high quality attendee experiences.
Lead on site coordination, including booth setup, staffing support, vendor management, and real time problem solving to ensure flawless execution and positive engagement with prospects, customers, and partners.
Work closely with Sales, Product Marketing, Demand Gen, Marketing Ops, and leadership to align event strategy with pipeline goals, campaign messaging, and revenue priorities.
Develop clear briefs, timelines, and stakeholder communications to keep internal teams aligned before, during, and after each event.
Build and refine repeatable trade show processes, documentation, and workflows that improve scalability, efficiency, and execution quality across Motive’s event portfolio.
Measure and report on key event metrics including scans, meetings, influenced pipeline, and return on investment, using insights to continuously optimize event performance.
Manage event budgets, vendor negotiations, booth logistics, shipments, swag, signage, and production to ensure delivery on time and within scope.

3 or more years of B2B event, trade show, or experiential marketing experience, ideally in SaaS or a high growth technology environment
Demonstrated success executing trade shows or large scale industry events that support pipeline generation and sales engagement
Experience with tools such as Salesforce, Marketo, Tableau, Asana, or similar marketing and project management platforms
Strong project management and organizational skills with the ability to manage multiple complex events simultaneously
Proactive problem solver with strong attention to detail and a bias toward execution and results
Clear and confident communicator comfortable working with senior stakeholders and cross functional teams
Willingness to travel approximately 25 to 40 percent to support national trade shows and industry events

Events Marketing Manager

Key skills