Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth.
Source, support, and lead campus events, including fairs, tabling, and student organization presentations.
Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations.
Lead in-person and virtual student consultations, providing course and timeline recommendations that convert leads into enrollments.
Manage a lead pipeline and provide appropriate and relevant nurturing follow-up.
Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider.
Leverage campus-specific insights to inform strategy and optimize sales and lead generation.
Track competitor activity and suggest marketing improvements.
Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution.
Perform additional duties as assigned.

Bachelor’s Degree in Business, Marketing, Education, or related field
1+ year of experience in campus leadership, event promotion, student outreach, or peer advising with a focus on marketing, sales, or engagement.
Comfort operating in a fast-paced, dynamic, and collaborative environment
Prior field marketing or business development experience preferred
1+ year in at least one of the following: Sales experience/business development

Remote work provides a flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Comprehensive health benefits new hire eligibility starts on day 1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

Program Specialist, Campus Marketing

Key skills