Social Media Specialist

Role Overview

• Create and manage the content calendar that ensures alignment with brand objectives and marketing goals
• Manage the development and execution of social media campaigns
• Lead the execution of ESRT content production in partnership with ESRT’s leasing team
• Prepare monthly, quarterly, and annual reports on social media engagement
• Create tailored content for ESRT’s Instagram and LinkedIn platforms
• Grow and manage observatory influencer programs
• Edit and maintain accurate hours of operations for the Observatory across platforms
• Manage expenses and the annual budget for influencer monitoring/events
• Take on additional responsibilities as directed to support the team

Requirements

• 2-4 years of experience in social media & digital marketing
• Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn, and TikTok is required
• Bachelor's degree in related field

Benefits

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support