Serve as the primary Insights Subject Matter Expert (SME) for the Field organization.
Proactively deliver actionable insights, including channel performance, competitive intelligence, trend identification, and impact sizing.
Leverage North America Operating Unit (NAOU) insights resources to develop fact-based growth and selling strategies.
Design and lead primary research to address knowledge gaps, strengthen competitive advantage, and position Coca-Cola as the beverage, QSR, and consumer insights expert.
Curate and present insights to strategically position the division and The Coca-Cola Company as trusted thought partners with Field Offices, Business Units, O/O Leadership, Affinity Groups and local agencies.
Manage and maintain the division’s knowledge repository in partnership with Category Insights and Marketing teams.
Partner closely with NAOU and FSOP Insights teams to translate enterprise insights into relevant, actionable strategies.
Engage routinely with division leadership to ensure insights and analytics are embedded in business decisions.
Collaborate cross-functionally with Sales, Finance, Marketing, & Marketing teams, and the broader NAOU insights, strategy, and brand communities.

Minimum: 8+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research
Experience in data driven decision making and analytics
Preferred: MBA
6+ years of experience in marketing analytics and/or guest research
Consumer packaged goods experience
Consulting background
Experience with QSR/FSOP
Customer Knowledge of Coca-Cola System
Knowledge of both US and Canadian market

A full range of medical, financial, and/or other benefits, dependent on the position is offered.

Director, Strategic Growth Insights

Key skills