Support the digital strategy and roadmap for division Marketing – North America, ensuring alignment with enterprise priorities and the 2035 vision.
Lead the integration of TCCC’s brands and assets into the customer’s loyalty platform and data initiatives.
Coordinate digital submissions and integration with the customer and (internal) global experience teams.
Serve as Division Marketing
NA’s key point of contact for cross-functional digital delivery and governance routines.
Drive continuous improvement across digital projects and teams.
Identify digital pain points and improvement opportunities, providing recommendations and partnering to implement solutions.
Help set BME standards, ensure creative execution adherence to BME principles, and lead BME measurement and action plans.
Create and maintain the AI roadmap integrated with digital and data priorities.
Identify and prioritize scalable AI opportunities with clear ROI in partnership with business leaders and DTS.
Lead evaluation and ensure deployed digital and AI solutions deliver measurable outcomes.
Ensure compliance with enterprise guidelines for data quality, privacy, and ethical AI practices.
Foster partnerships and communication with key stakeholders, including customer, OU teams, and global digital counterparts.

7+ years of experience in Marketing with a focus on Customer Marketing, Brand Management, Digital/e-Commerce and/or Consumer Experience
Education: Bachelor’s degree required; Advanced degree preferred
Proven ability to lead cross-functional initiatives in large, matrixed organizations.
Strong strategic thinking and executive presence.
Familiarity with AI technologies and emerging trends (no coding required).
Strong business acumen, with a track record of delivering value through technology-enabled change.

A full range of medical, financial, and/or other benefits, dependent on the position is offered.
Annual Incentive Reference Value Percentage: 30
Annual Incentive reference value is a market-based competitive value for your role.

Senior Director, Marketing Data, Digital and AI

Key skills