Digital Performance Marketing Specialist

Role Overview

• Support strategy, execution, and optimization of paid media campaigns across Amazon, Walmart, and other marketplaces
• Utilize analytics to understand campaign performance data, identify trends, and share opportunities for improvement across the digital landscape
• Conduct A/B testing to continuously optimize campaign performance and improve targeting, messaging, and creative elements
• Collaborate cross-functionally with other marketing teams, brand managers, and sales to align performance marketing initiatives with overall business goals
• Partner with external agencies and vendors to ensure effective execution of marketing campaigns.

Requirements

• BS or BA in business, merchandising, marketing, or related field – or equivalent years of relevant and related experience
• 3+ years of experience in Digital Marketing required with experience optimizing campaigns across paid search and display
• Experience within Amazon Ads, Walmart Connect, or other marketplace platforms is highly desirable
• Strong understanding of the fundamentals of retail eCommerce, especially pertaining to key marketing metrics (ROAS, CPC, CPA, etc.)
• Deep analytical skills with the ability to interpret and translate complex data into actionable insights
• Demonstrated ability to develop strong partnerships and lead change across an organization
• Advanced collaboration, communication, and interpersonal skills
• Excellent organizational and time management skills
• Proficient in all Microsoft Office programs: Word, PowerPoint, Excel, Outlook, and Teams.
• Occasional travel as needed.

Benefits

• Just Play is an equal opportunity employer. We welcome all applicants without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.