Promoting and upholding the Fox Purpose, Mission, Vision, and Values
Leading the credit union’s digital marketing strategy focusing on an omni channel experience
Optimizing digital marketing channels by turning analytics into insights, and insights into action plans to prioritize workload and ensure efficient execution
Increasing efficiency and improving performance of digital marketing channels for member and prospect engagement, including pilot engagements and advancing into standardized execution
Onboarding new digital marketing platforms and channels, such as a CRM, to make sure credit union’s digital growth goals are met
Understanding and optimizing member path to purchase, prioritizing prospect and member acquisition engagements
Helping capture and implement user experience (UX) design improvements to increase engagement and conversions across all digital marketing channels
Partnering with external digital marketing vendors to maximize paid and digital advertising efforts
Staying current on emerging digital marketing and industry trends, advancing the credit union’s digital marketing capabilities
Defining KPIs for digital marketing channels and campaigns to enable performance monitoring and continuous improvement
Managing and prioritizing projects for Sr. Digital Marketing Specialist
Work with marketing leadership to set and optimize digital marketing budget

Bachelor’s degree in Marketing, Advertising, Communication, or similar field
Five or more years of similar or related experience
Proven success in omni channel planning and execution with multiple stakeholders
Familiarity with UX principles, SEO/GEO optimization, and paid media strategies
Experience with path-to-purchase mapping and funnel optimization
Proficiency in CRM, marketing automation, and other digital marketing tools
Experience managing people is a plus
Experience in financial services or credit union industry is a plus
Ability to define KPIs, interpret data, and turn insights into action
Strong interpersonal and communication skills
Self-motivated, detail-oriented, and organized
Highly motivated and adaptable, with the ability to spot and understand trends and recommend how to react to them
Ability to prioritize, multi-task, and meet deadlines
Possess enthusiasm for the mission of FCCU and the communities served

medical
dental
vision
life
short term and long-term disability insurance
401k (Roth and Traditional), which includes company contributions including match
paid time off
caregiver leave
Paid Volunteer Time Off

Digital Marketing Manager

Key skills