Senior Manager, Digital Marketing & Growth

Cordica Medical is a mission-driven medical device company dedicated to advancing patient care through thoughtful innovation and clinical excellence. They are seeking a Senior Manager, Digital Marketing & Growth to lead the digital strategy, execution, and optimization of the company's multi-brand digital ecosystem, focusing on measurable revenue growth and brand visibility across healthcare segments.

Responsibilities:

• Develop and execute a digital marketing strategy aligned with business objectives
• Drive consolidation and optimization of multi-brand websites and e-commerce platforms into a scalable, high-performing digital ecosystem
• Establish and maintain digital architecture supporting SEO, AI search readiness, conversion optimization, and long-term organic and paid growth
• Own CMS and website performance, UX/CRO, and user journey optimization across all digital properties
• Manage external web development and hosting partners while retaining internal strategic ownership
• Optimize product structures, checkout flows, and user journeys across e-commerce platforms
• Architect, implement, and scale HubSpot marketing automation and CRM integration in partnership with the VP, Strategic Marketing
• Design and optimize lifecycle stages, lead scoring, segmentation, and workflow automation aligned with sales processes and revenue goals
• Own reporting dashboards and funnel performance visibility, ensuring clear measurement of campaign effectiveness and pipeline contribution
• Maintain long-term governance and continuous optimization of marketing automation infrastructure
• Develop and execute integrated demand generation strategies across paid and organic channels, including search, LinkedIn, Google, Meta, and other relevant platforms
• Lead SEO strategy, keyword architecture, and technical optimization to drive sustainable organic visibility and qualified traffic growth
• Implement and scale AI-enabled content development and performance optimization initiatives
• Optimize campaign performance, budget allocation, and channel mix to maximize marketing-influenced pipeline and ROI
• Partner with Segment Marketing to align digital demand programs with buyer journeys, account priorities, and growth objectives
• Manage and evaluate performance and SEO agencies to ensure measurable business outcomes
• Own GA4, tracking architecture, attribution modeling, and digital performance dashboards
• Define KPIs aligned to revenue and pipeline growth in partnership with the VP, Strategic Marketing
• Deliver executive-level reporting and actionable insights to inform strategic decision-making
• Establish measurement standards and governance across digital channels to ensure data integrity and performance transparency
• Manage external agencies, contractors, and digital vendors, defining scope, deliverables, and performance expectations
• Evaluate, recommend, and implement new marketing technologies and tools to support scalable growth

Requirements:

• Strong strategic and technical expertise across digital marketing, growth, and multi-site ecosystems
• Hands-on experience optimizing HubSpot marketing automation, including lifecycle stages, lead scoring, and CRM integration
• Advanced knowledge of CMS platforms (e.g., WordPress) and website governance in complex, multi-brand environments
• Deep understanding of SEO, search visibility, AI-enabled optimization, and content architecture
• Strong command of GA4, attribution modeling, paid media advertising, and performance analytics
• Proven ability to manage agencies, vendors, and cross-functional stakeholders
• Analytical mindset with strong project management and prioritization skills
• Ability to operate independently and drive initiatives in a fast-paced, evolving organization
• Bachelor's degree in Marketing, Business, Communications, or related field
• 7–10+ years of experience in digital marketing, growth marketing, or e-commerce leadership roles
• Demonstrated experience leading digital transformation initiatives (e.g., website consolidation, CMS migrations, MarTech implementation)
• Proven success managing multi-channel demand generation programs with accountability for pipeline and performance metrics
• Experience aligning marketing automation with sales processes and revenue objectives
• Experience in healthcare, medical devices, life sciences, manufacturing, or similarly regulated B2B/B2B2C industries
• Experience marketing to OEMs, hospital systems, or enterprise healthcare customers
• Experience integrating marketing systems within complex commercial organizations
• Relevant certifications (Google Analytics, Google Ads, HubSpot, SEO) preferred
• Experience with e-commerce platforms (WooCommerce, Shopify, or similar)
• Familiarity with AI-driven marketing tools and automation platforms
• Understanding of data privacy, compliance, and digital governance standards