Develop and execute a comprehensive retention marketing strategy that enhances customer loyalty, increases repeat purchase rates, and reduces churn.
Oversee email, SMS, push notification, and loyalty marketing programs to engage customers throughout their lifecycle.
Utilize data-driven insights to create personalized customer journeys and dynamic content based on user behavior, demographics, and preferences.
Track, analyze, and report on key retention metrics, including CLV (customer lifetime value), churn rate, repurchase frequency, and engagement rates.
Lead A/B testing initiatives for messaging, timing, and creative elements to continuously improve campaign performance.
Work closely with the merchandising, creative, product, and analytics teams to develop cohesive retention marketing strategies.
Leverage surveys, reviews, and qualitative data to understand customer pain points and improve retention initiatives.
Manage CRM tools and marketing automation platforms to enhance efficiency and scale retention efforts.

Bachelor's degree in Marketing, Business, or a related field
8+ years of experience in retention, lifecycle, or CRM marketing, preferably in e-commerce or fashion retail
Strong understanding of segmentation, personalization, and customer lifecycle marketing strategies
Proficiency in CRM platforms and marketing automation tools
Experience analyzing customer data and using insights to drive marketing strategy
Proven track record of driving revenue and customer retention through targeted marketing campaigns

Director of Retention Marketing

Key skills