Shape, execute, and optimize social media strategy across enterprise social media channels.
Spearhead content creation and visual storytelling across social platforms.
Collaborate with corporate and product content teams to guide programmatic activities.
Develop and oversee multi-channel social media strategies supporting corporate and product marketing priorities.
Create best practices for each platform and coach internal stakeholders on thoughtful social use.
Monitor emerging trends, audience behavior, and cultural trends to identify new content opportunities.
Manage the social listening platform to monitor conversations, brand mentions, and emerging topics.
Grow and nurture online communities by strategically following relevant individuals and partners.

Bachelor’s degree in communications, Marketing, Journalism, English, or a related field.
5–7+ years of experience in social media, digital marketing, or related roles.
Proven success developing and managing social strategies for B2B or corporate brands.
Hands-on experience running paid campaigns, ideally with strong LinkedIn expertise.
Experience with social analytics, employee advocacy tools, and social listening platforms.
Mastery of social management platforms (e.g., Hootsuite, Sprout Social, or similar).
Experience with social listening tools (e.g., Meltwater, Brandwatch, TalkWalker) and advocacy tools (e.g., EveryoneSocial, Sprout Advocacy, Hootsuite Amplify).
Familiarity with reporting dashboards and data visualization tools.
Basic design skills (Canva, Adobe Express, InDesign, or equivalent).
Strong communication, writing, and presentation abilities.
Ability to translate data into insights and insights into recommendations.
Highly organized, nimble, and possessing strong project management skills.
Proactive, independent, and a self-starter.
Creative thinker with an understanding of digital storytelling and platform nuance.

Senior Digital Communications Specialist

Key skills