Oversee and enhance client Google Business Profiles
Publish ongoing localized updates and promotional posts
Track Q&A sections, images, and performance metrics
Maintain complete accuracy of NAP data and service information
Update and manage localized website content for client service pages
Use AI-driven tools to create hyperlocal blog content tailored to real consumer search intent
Apply on-page SEO best practices with a focus on local optimization
Implement structured data and backend technical SEO aligned with each platform’s technical capabilities
Publish localized content across Facebook and Instagram
Develop engagement-focused posts to strengthen algorithmic trust signals
Ensure cohesive messaging and branding across all digital channels
Coordinate and support review generation efforts on approved platforms
Monitor incoming feedback and escalate notable reviews to internal teams
Contribute to strategies that preserve strong ratings and consistent responses
Safeguard and elevate online reputation to improve conversion performance
Align business information across major directories including Apple Maps, Yelp, Bing, and other relevant platforms
Ensure consistency in listings to reinforce trust signals for both search engines and AI models
Identify and correct discrepancies in citations

Minimum of 2 years of practical experience executing Local SEO strategies
Proven experience creating and publishing optimized content
Familiarity with review generation and reputation management processes
Strong organizational skills with the ability to manage multiple accounts simultaneously
Experience leveraging AI tools for content production and optimization
Exceptional attention to detail
Preferred certifications include: Moz Local SEO Certification, BrightLocal Academy, GBP Masterclass, Semrush Academy, Local SEO Course, Yoast Local SEO Training

Local SEO, AI Presence Specialist

Key skills