Own and evolve the full-funnel media strategy framework across awareness, consideration, and conversion
Provide strategic leadership across Media Strategy & Operations and Brand Insights
Oversee the Brand Insights function, including management of the Manager, Brand Insights role
Own and govern the marketing intake process across Brand and Performance Media
Lead end-to-end in-season media decision-making
Guide full-funnel investment decisions by leveraging brand health signals
Streamline and manage the operating model through which Media teams partner with Business Units
Partner with the Senior Director of Brand & Performance Media to shape annual and quarterly planning
Ensure learnings from Brand Insights, MMM, and campaign retrospectives are captured
Represent Media Strategy, Operations & Brand Insights in senior-level forums
Set and enforce operational standards, workflows, and SOPs across Brand Media Operations and Performance Media Operations
Oversee day-to-day operational excellence across media calendars, in-season workflows, creative readiness, and cross-functional dependencies
Ensure clear ownership, escalation paths, and decision rights for in-season media requests
Provide leadership and direction to the Manager, Brand Media Operations & Strategy and Assistant Manager, Performance Media Operations
Ensure media calendars are aligned to commercial priorities
Own accountability for media readiness

Bachelor’s Degree in Marketing, Business, Analytics, or a related field
Minimum of 7+ years of experience in Media Strategy, Marketing, Analytics, or eCommerce
Demonstrated experience building, leading, and developing teams
Experience overseeing both brand and performance media operations strongly preferred

adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options
dental, vision, prescription drug coverage
adoption, with surrogate and fertility support
short and long-term disability
basic life and AD&D insurance, which can be supplemented with employee-paid coverage
Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match
Full-time employees are eligible for education assistance
generous Leave policies including 12 weeks of paid parental leave
Employees are eligible to earn an annual bonus based on both company and personal performance
Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service
twelve paid holidays throughout the calendar year
Service Time Off during milestone years
Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week

Senior Manager, Media Strategy, Operations & Brand Insights

Key skills