Aetna Marketing is seeking a Manager – AI User Enablement to accelerate responsible adoption of AI across marketing workflows
Own marketing skills mapping and inventory of existing AI learning materials
Define learning paths and training & certification milestones relevant to Aetna Marketing needs
Design and deliver 3–4 training workshops annually for Aetna Marketing at a team-level; create micro-learning, guides, videos, and quick-start checklists
Build and maintain toolkits (prompt libraries, brand/compliance checklists, starter kits) that reduce time to value and improve output quality
Launch and coordinate an AI Champion/Change Agent program (volunteer cohort): office hours, monthly roundtables, and best-practice circles
Perform platform usage analysis (e.g., Copilot/365, Writer AI, Adobe), identify friction points, and recommend optimizations
Triage skills gaps and maintain known-issues documentation; coordinate with vendors and internal teams for resolution
Partner with Brand, Compliance, and DDAT AI Governance to operationalize responsible AI practices and maintain audit-ready documentation
Support the adoption and scaled rollout of brand voice and compliance AI agents, ensuring outputs align with Aetna brand standards and policies
Align activities with the Project Manager and with the Lead Director

3+ years in marketing enablement, training/learning design, marketing operations, or product enablement for digital/AI tools
Demonstrated experience designing and delivering training (workshops, micro-learning, toolkits) and driving user adoption at scale
Experience with AI platforms and marketing tools (e.g., CoPilot, Gemini, GPT, Adobe Firefly & Workfront)
Strong stakeholder management and communication skills; ability to translate complex concepts into simple, usable guidance
Certifications in instructional design, project/change management, AI governance, or related disciplines preferred
Practical knowledge of brand management and/or compliance in marketing workflows and responsible AI principles
Hands-on expertise with low/no-code workflow and agent building (e.g., Copilot, Workfront automations, GenAI playbooks/agents) and strong prompt engineering and content QA skills
Experience in healthcare, retail, or regulated industries
Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field—or equivalent practical experience

Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility

Manager – Marketing AI User Enablement

Key skills