Directly manage and optimize campaigns across all paid channels (Search, Social, Display, Affiliates, CTV).
Own the strategy and aid in-platform execution — including bidding, targeting, budget allocation, placements, and creative performance.
Build and manage monthly, quarterly, and annual media plans tied to acquisition, retention, and efficiency goals.
Lead structured creative testing within platforms to identify what messaging and formats drive performance. Partner closely with the creative team to develop and refine platform-native ads.
Use first-party data and CRM insights to sharpen targeting and improve measurement. Manage and mentor a small in-house team while remaining actively involved in campaign execution.
Manage and coach a small team of paid media specialists.

8+ years of paid media experience at high-growth eCommerce or DTC brands; agency experience a plus.
Deep, hands-on expertise managing campaigns directly in Google Ads, Meta, TikTok, Pinterest, and other key platforms.
Comfortable moving between strategy and execution—you set a vision and aren’t afraid to get into the weeds.
Skilled in creative testing with a track record of extracting actionable insights that inform performance and brand storytelling.
Strong creative intuition and ability to translate data into a clear, creative direction.
Experienced in incrementally testing and MMM (Liftlab a plus!).
Proven record of driving measurable growth in acquisition and iROAS while building brand connection through reach/frequency.
Analytical, curious, and adaptable to fast-moving environments.
Bachelor’s degree in Marketing, Business, Analytics, or related field.

Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents.
Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
100% Company paid OneMedical memberships available for members of certain medical plans.
Company HSA contribution for enrolled HSA members.
Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
Employee Assistance Program and more.
Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.

Director, Paid Media

Key skills