Develop and execute demand generation strategies to drive qualified leads and pipeline growth.
Collaborate with marketing and sales teams to create and optimize lead generation campaigns and programs.
Manage and analyze lead data to identify trends, optimize conversion rates, and improve overall lead quality.
Research market conditions, companies, and people to identify new sales opportunities and develop new relationships.
Develop compelling voice and email scripts for inbound and outbound prospecting.
Identify quality leads by applying the BANT methodology in high-level discovery calls with prospects.
Continuously enrich account and contact information in Salesforce CRM.
Nurture relationships by collaborating with Account Executives to share information with existing customer contacts and new prospects.
Assist Sales Directors and Account Executives in the development of Territory Plans and Opportunity Plans by providing access to information requested within a vertical or an account.

Minimum of 2 years of experience in Sales Development, Field Sales, Marketing or adjacent roles.
Proven track record of driving lead generation and pipeline growth.
Strong understanding of marketing automation and CRM tools.
Excellent analytical and data-driven mindset.
Bachelor's degree in Business Administration, Marketing, or a related field.
Experience in Life Sciences related industry, such as pharmaceuticals, biotechnology, genomics, and food & beverage
Experience in technology or enterprise software, especially SaaS
Strong analytical and strategic thinking skills.
Ability to work independently and as part of a team.
Proactive and results-oriented mindset.
Excellent client facing skills with ability to engage with C-suite & senior executives

Demand Generation Representative II

Key skills