Own development and execution of integrated media plans that drive product awareness and profitable new customer acquisition across TV, CTV, YouTube, OOH, radio, and emerging channels.
Lead reporting and analysis of campaign performance across brand and direct response objectives. Translate data into clear, actionable recommendations and secure stakeholder buy-in for optimization strategies.
Build and optimize the infrastructure for media buying—including measurement frameworks, vendor partnerships, process documentation, and team training—to increase speed, accuracy, and strategic impact.
Manage media agency relationships end-to-end, lead briefings and negotiations, optimize media mix to maximize ROI, and build measurement frameworks that connect brand awareness efforts to user acquisition.

10+ years of progressive experience in media planning roles, with significant agency-side experience in integrated campaign planning across brand and direct response contexts preferred.
Hands-on expertise planning and managing TV, CTV, YouTube, and offline campaigns, with a demonstrated track record of scaling growth and brands profitably.
Deep understanding of linear TV buying, programmatic and reserved buy CTV, YouTube reservation vs. auction dynamics, and offline media planning for large national multi-channel campaigns.
Proven experience managing media agency relationships, including briefings, negotiations, performance reviews, and optimization.
Hands-on experience with media mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing to measure both brand and performance objectives.
Strong analytical skills, you’re comfortable with GRP/TRP/reach & frequency analysis and building ROI projections.
Ability to design cohesive integrated campaigns where traditional and digital channels work in concert.
Excellent communication skills—you can clearly articulate complex media strategies and recommendations to executives and cross-functional stakeholders, in both written and verbal form.
Some client-side and agency experience in US media.

Senior Manager, Integrated Media Planner

Key skills