The Marketing Director is the strategic leader reporting into the CRO and orchestrating Finite State’s cybersecurity GTM engine: setting pipeline strategy, owning the integrated GTM calendar, leading demand generation and ABM programs, and driving core initiatives.
This role partners closely with Sales, RevOps, Product, Engineering, and Services to unify pipeline creation across three coordinated motions: Demand Gen, ABM, and Product-Led Pipeline Growth (PLPG).
Own and evolve Finite State’s security narrative and positioning for technical buyers (CISO, AppSec, Product Security, Security Engineering) and business stakeholders.
Drive performance against outcomes including pipeline, SAL volume, demo requests, and CAC efficiency.
Lead Demand Gen programs spanning events, webinars, website conversion, paid search/social, competitive displacement, and outbound alignment.
Equip Sales to win technical evaluations with battlecards, competitive talk tracks, objection handling, proof points, and “why us” narratives tailored to security stakeholders.
Lead website optimization as the central conversion point for events, outbound, ABM, and campaigns (demo flows, landing pages, personalization, chat, product tours).

7–10+ years in B2B SaaS marketing; experience marketing cybersecurity or highly technical products strongly preferred
Proven ownership of demand gen and ABM with measurable pipeline impact
Track record building GTM programs across campaigns, events/webinars, and digital conversion
Strong marketing operations mindset: planning, reporting, attribution, and funnel optimization
Excellent writing, messaging, and stakeholder management skills
Fluency and experience leveraging AI tools and strategies in marketing campaigns and operations.

Marketing Director

Key skills