Director – Product Marketing

Role Overview

• Lead and develop the product marketing function, managing and mentoring Product Marketing Managers.
• Define product marketing priorities aligned to company growth objectives.
• Serve as a strategic voice across Product, Marketing, and Revenue leadership.
• Balance strategic leadership with hands-on execution.
• Drive launch planning, cross-functional alignment, and execution across Product, Sales, Marketing, and Customer Success.
• Develop launch messaging, enablement programs, and supporting assets.
• Ensure launches drive adoption, pipeline, and revenue impact.
• Develop messaging frameworks, battlecards, talk tracks, and training programs.
• Deliver compelling enablement sessions to sales and customer-facing teams.
• Continuously improve enablement based on field feedback and business metrics.
• Identify enablement opportunities that accelerate pipeline, conversion, and expansion.
• Define differentiated product positioning and value propositions.
• Translate complex technical capabilities into clear customer value.
• Lead competitive intelligence and market analysis.
• Provide insights that influence product strategy and roadmap direction.
• Partner closely with Product Management on roadmap alignment and product strategy.
• Collaborate with Sales, Customer Success, and Marketing to drive adoption and growth.
• Work effectively with individual contributors and senior leadership across global teams.
• Operate successfully within a distributed organization with strong collaboration across U.S. and India teams.
• Engage customers and prospects to understand needs and validate messaging.
• Develop customer proof points including case studies and success stories.
• Represent product marketing internally and externally through presentations and thought leadership.
• Define and track success metrics for product marketing initiatives.
• Use data to inform strategy and improve go-to-market effectiveness.
• Demonstrate impact on pipeline, ARR growth, product adoption, and retention.

Requirements

• 5+ years of experience in B2B product marketing or related roles.
• Experience managing product marketing teams while remaining hands-on.
• Proven success leading product launches and go-to-market programs.
• Strong sales enablement experience and ability to train customer-facing teams.
• Exceptional presentation and communication skills.
• Experience working cross-functionally across Product, Sales, Customer Success, and Marketing.
• Strong strategic thinking with demonstrated business impact.
• Data-driven mindset with ownership of business outcomes.
• Experience working with global teams.
• Open for travel up to 30
• 40%.

Benefits

• Health insurance
• Professional development opportunities