Brand Design Lead

Role Overview

• Own and evolve Roofr’s visual design strategy across digital and print channels, ensuring consistency, quality, and scalability
• Defines, evolves, and enforces brand standards, guidelines, and design systems, enabling scalable, efficient, and consistent creative as the company grows.
• Partner closely with Marketing, Product, Sales, and Leadership to collaborate, brainstorm, and deliver high-impact creative work
• Lead end-to-end design execution for a wide range of assets including web pages, presentations, sales collateral, social media, brand campaigns, signage, newsletters, and more
• Act as the primary design point of contact — managing intake requests, prioritization, timelines, and creative briefs
• Translate strategic direction and business goals into thoughtful, high-quality design aligned with Roofr’s brand and voice
• Develop and execute design concepts using Figma and Adobe Creative Suite, with strong attention to typography, layout, color, and visual hierarchy
• Lead design reviews and manage revision cycles, incorporating feedback efficiently while maintaining creative integrity
• Establish and improve workflows for asset management, documentation, and handoff using tools like Notion and Figma
• Stay ahead of design trends, tooling, and best practices, applying insights in a way that supports business outcomes
• Manage multiple projects simultaneously, balancing speed, quality, and stakeholder expectations

Requirements

• 5+ years of graphic or visual design experience, ideally within a SaaS or B2B environment
• A strong portfolio showcasing brand-forward, high-quality design work across multiple formats
• Advanced proficiency in Adobe Creative Suite and Figma
• Experience owning projects independently and partnering with senior stakeholders
• Strong communication skills — able to clearly articulate design decisions and push back thoughtfully when needed
• Excellent organization, time management, and attention to detail in a fast-paced environment
• Comfort operating with autonomy and ambiguity, while still delivering consistently
• Strong ability to incorporate feedback without losing sight of strategy or brand standards.

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging
• we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• RRSP/401k match
• Generous Parental Leave policy
• We host an annual company retreat with great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!