Serve as the senior functional sales leader for the Canada Market.
Deliver and exceed revenue, volume, and growth targets across all Canada sales channels.
Own sales execution within market strategy, financial guardrails, and priorities established by the VP, Canada Market (BU) and SVP.
Drive disciplined pipeline management, forecasting accuracy, and execution rigor.
Lead the Canada Sales organization, including National Sales Managers and field sales teams.
Set clear expectations, standards, and performance accountability for the Sales organization.
Develop and maintain strong senior-level relationships with strategic customers.
Drive customer growth plans rooted in customer centricity, joint value creation, and execution excellence.
Expand presence and penetration in emerging and under-developed channels.
Cultivate a high-performance, highly engaged sales culture with a strong growth and execution mindset.

Bachelor’s degree required; Business, Marketing, or related field preferred.
Minimum 10+ years of progressive sales experience within Foodservice or broader food industry, with demonstrated success driving top-line growth.
7+ years of senior sales leadership experience, leading multi-level, geographically dispersed teams across multiple channels.
Proven expertise in P&L ownership, revenue growth management, pricing strategy, margin optimization, and disciplined commercial execution.
Demonstrated ability to set and execute market-level sales strategies while operating within enterprise financial and strategic guardrails.
Strong executive presence, with the ability to influence at the Executive level with customers, partners, and internal stakeholders.
Highly effective negotiation, presentation, and strategic communication skills, with a track record of closing complex, high-value agreements.
Demonstrated success leading through change, building high-performance sales cultures, and delivering results in matrixed environments.
Recognized as a bona fide sales leader with the credibility, customer command, and execution rigor required to drive accelerated growth within the Canada Market/BU.

Vice President of Sales

Key skills