Senior Product Marketing Manager

Role Overview

• Own the messaging system: core narrative + persona/use-case adaptations
• Evolve the “System of Action for Insurance” category POV
• Maintain a living messaging framework used across website, decks, outbound copy, and campaigns
• Build and maintain 2–3 core plays with target buyers and pain points
• Create and maintain the enterprise “deal kit”
• Build a proof library of case studies, quotes, and ROI narrative support
• Own launch planning for new product capabilities and solutions
• Be the internal owner of competitive intel and win/loss insight

Requirements

• 6–10+ years of Product Marketing experience in B2B SaaS (enterprise preferred)
• Strong narrative builder: can simplify technical workflows and make value obvious
• Comfortable marketing to regulated buyers (security, compliance, integrations, procurement)
• Excellent writer and content crafter (decks, 1-pagers, talk tracks)
• Analytical and commercially minded: can build credible ROI stories and value narratives
• Strong cross-functional operator: can drive alignment across Product, Sales, CS, and Marketing
• Experience in vertical SaaS, workflow automation, contact center tech, insurance tech, or AI platforms is a plus.

Benefits

• N/A