Own email automation programs end-to-end — from strategy and segmentation to execution, reporting, and optimization.
Design, write, and build high-performing emails, value-add assets, and automated journeys tailored to upmarket buyers and sales-assisted motions.
Use data-driven insights and experimentation to proactively surface expansion opportunities within the install base.
Define program metrics and regularly report on performance, identifying opportunities to improve efficiency and impact.
Partner cross-functionally with Sales, Sales Operations, Marketing Technology, and Revenue Marketing to create cohesive, multi-channel customer experiences.
Identify process inefficiencies and improve them through thoughtful, scalable automation.
Contribute to best practices within the Customer Demand Automation team by sharing insights, learnings, and experimentation results.
Translate performance data into clear, actionable recommendations that support revenue growth and improved customer experience.

5+ years of experience in B2B sales, sales enablement, marketing, lifecycle marketing, growth marketing, or marketing automation.
Proven experience building and optimizing email marketing and automation programs.
Strong writing and communication skills with the ability to craft compelling, customer-centric messaging.
Demonstrated ability to define metrics, analyze performance data, and apply insights to improve outcomes.
Experience managing cross-functional projects in a fast-paced environment.
Comfort moving between strategic planning and hands-on technical execution.
Experience running experiments and applying growth-focused methodologies.
Ability to operate independently within defined scope while collaborating closely with partners.

Senior Marketer – Upmarket Demand Gen Automation

Key skills