Key skills
AnalyticsLeadershipTime Management
About this role
Role Overview
- Support Ad Ops in campaign builds
- Collect and understand creative/technical specifications
- Assist with Co-op and Compliance process
- QA account Builds
- Create and maintain ad hoc reports
- Understand the function and mechanics of the AdBuilder, FeedBuilder, Incentives Manager and external ad serving platforms
- Use AdBuilder to create and launch new accounts based on individual automotive dealership goals
- Implement changes to existing account based on feedback from the client
- Use Google Adwords for quality analysis and troubleshooting
- Gather and organize landing page structures of clients’ websites
- Improve the components of the AdBuilder templates
- Identify reoccurring issues and suggest improvements to the platform
- Work with other teams to ensure a smooth transition of workflow from team to team
- Stay on top of automotive and digital marketing trends
- Assist in managing and tracking third-party vendors
- Meticulously document new and existing processes
- Other tasks that will arise as a result of working in a highly dynamic, technology-driven environment
Requirements
- 0-1 years experience in paid search campaign management.
- Automotive industry, a plus
- Internship experience in advertising a huge plus
- Ability to learn and adapt in a rapidly-changing environment
- Understanding of paid search components and the interdependency
- Google AdWords and/or Google Analytics Certification a plus
- Ad Copy writing experience
- Understanding of basic URL structure and tracking solutions
- Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations
- Detail oriented with the ability to precisely manipulate large, multi-faceted data sets.
- Pivot tables and V-look-ups, a plus
- Time management and organizational skills in deadline oriented environment
- Positive attitude and entrepreneurial spirit a plus
Benefits
- Rich Benefits Plans
- Health, dental, vision, 401(k), paid parental leave, and more!
- Open PTO Policy
- Take what you need, when you need it.
- Internal Growth
- Over ⅓ of the positions opened and filled are with our own employees.
- Radical Transparency
- All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.