Marketing Communications Advisor

Role Overview

• Produce and update marketing content (FR/EN): presentations, brochures, pitch materials, emails, LinkedIn posts, narratives and technical content related to products and internal expertise.
• Adapt messaging to the needs of various distribution networks (advisors, brokers, internal sales forces).
• Integrate storytelling elements into presentations, training materials and event content.
• Maintain and optimize B2B tools and marketing documents.
• Use engagement data (Web, email, LinkedIn) to improve content performance and impact.
• Work closely with DGIA, Product, Sales, Compliance, Studio and Digital Marketing teams.
• Define and implement a multi platform content strategy to enhance visibility of our expertise and investment solutions.
• Produce corporate videos and podcasts, including: Pre production: briefs, scripts, storyboarding, selecting and preparing guest speakers.
• Production: supervising filming/recording in alignment with brand standards.
• Post production: reviewing edits, visual branding, subtitles, FR/EN versions.
• Build and manage a library of reusable content (educational capsules, video excerpts, short form content).
• Deploy content across internal and external channels (Web, SharePoint, events, LinkedIn, etc.).
• Ensure editorial quality, visual consistency and compliance with regulatory standards.
• Contribute to the development and evolution of the Wealth Management B2B brand.
• Develop key messages, editorial standards and brand guidelines in collaboration with the Visibility & Engagement team.
• Ensure brand consistency across all communications related to products, content and internal expertise.
• Support the deployment and adoption of brand standards among internal teams and partners.

Requirements

• Bachelor’s degree in Communications, Marketing or a related field
• A minimum of four years of experience in B2B marketing/communications or corporate communications requiring creativity, autonomy, structured thinking and strong editorial rigor
• Knowledge of French is required for positions in Quebec
• Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
• Expertise in writing in French and English
• Experience with video/podcast production (pre production → production → distribution)
• Ability to simplify and communicate financial content and investment products
• Strong ability to collaborate with multiple stakeholders (DGIA, Marketing, Product, Studio, Compliance)
• Advanced proficiency with Microsoft 365
• Action oriented, Business insight, Customer Focus, Differences, Interpersonal Savvy, Nimble learning

Benefits

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan that provides predictable, stable income throughout retirement
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment