Senior Manager – Product Marketing, Caris ChromoSeq

Role Overview

• Lead development and execution of the integrated marketing plan for ChromoSeq in alignment with portfolio strategy and commercial objectives.
• Support annual marketing planning, budget input, and campaign prioritization.
• Conduct market, customer, and competitive analyses to identify growth opportunities and inform positioning strategies.
• Translate market insights into actionable campaigns and targeted initiatives.
• Develop clinically accurate, differentiated messaging that supports ChromoSeq positioning within myeloid malignancy diagnostics.
• Ensure consistency of messaging across campaigns, sales materials, digital content, and conference presence.
• Oversee development of marketing collateral, including sales tools, brochures, white papers, digital content, website updates, and promotional materials.
• Partner with Medical Affairs to ensure scientific accuracy and regulatory alignment.
• Support identification and engagement of key opinion leaders in hematology and oncology in collaboration with Medical Affairs.
• Assist in planning advisory boards, educational programs, and scientific exchange initiatives.
• Partner with Sales Leadership to develop training materials, messaging guides, and campaign tools to enhance field effectiveness.
• Provide ongoing updates to commercial teams on product positioning and competitive landscape insights.
• Track campaign performance, adoption metrics, and customer engagement indicators.
• Analyze data to refine targeting, messaging, and tactical deployment.
• Provide regular reporting and recommendations to marketing and commercial leadership.

Requirements

• Bachelor's degree in Marketing, Life Sciences, or related field.
• 5+ years of marketing experience in the life sciences industry, with 2-4 years in oncology diagnostics or molecular testing.
• Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
• Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
• Track record of KOL relationship development and advocacy program execution.
• Strong project management and cross-functional leadership skills in a fast-paced environment.
• Proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and general working knowledge of Internet for business use.
• Advanced degree (MBA, MS, or PhD) preferred.

Benefits

• Training
• Periodic travel and some evenings, weekends and/or holidays.
• Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.