Define Nemours’ national brand narrative and positioning.
Build enterprise brand architecture across master brand and sub-brands.
Translate enterprise strategy into regionally resonant activation playbooks.
Build a connected content ecosystem that strengthens sentiment, engagement, and mission advocacy.
Lead audience-first content strategies mapped to key journeys.
Establish content operations (taxonomy, governance, workflow, DAM).
Chair an Editorial Board and partner with Digital on SEO/UX and analytics.
Lead a high-performing in-house creative studio (design, copy, video, UX/content).
Standardize processes for briefs, SLAs, approvals, and QA.
Maintain creative standards through a Creative Review Board.
Optimize resource allocation across enterprise and regional needs.
Build a modern measurement system for brand health, content, and creative performance.
Deliver dashboards with consistent KPIs and integrated insights.
Embed a test-and-learn culture with structured optimization.
Serve as a trusted change agent advancing modern brand and content practices.
Develop clear roadmaps with milestones, resources, and ROI alignment.
Foster a mission-driven, collaborative, and innovative culture.

10+ years’ progressive experience in brand strategy, content strategy/operations, and creative leadership.
Proven success shaping national brand narratives with regional/local activation.
Experience with content ecosystem design, editorial strategy, and SEO-informed programming.
Strong background leading in-house creative teams and managing agencies.
Data-driven leader fluent in brand tracking, funnel analytics, and marketing performance.
Bachelor’s degree in marketing, Business, Healthcare Administration, Communications, or related field.

Vice President, Brand and Content Strategy

Key skills