Join Nemours Children’s Health in transforming the future of children’s health as our next Vice President, Brand & Content Strategy.
This hybrid executive role based out of either our Wilmington, Delaware or Jacksonville, Florida location.
Shape a nationally recognized brand and amplify a mission that impacts millions of children and families.
Architect our national brand narrative, elevate our content ecosystem, and ensure brand activation across diverse markets.
Lead audience-first content strategies mapped to key journeys.
Build a connected content ecosystem that strengthens sentiment, engagement, and mission advocacy.
Serve as a trusted change agent advancing modern brand and content practices.
Requirements
10+ years’ progressive experience in brand strategy, content strategy/operations, and creative leadership.
Proven success shaping national brand narratives with regional/local activation.
Experience with content ecosystem design, editorial strategy, and SEO-informed programming.
Strong background leading in-house creative teams and managing agencies.
Data-driven leader fluent in brand tracking, funnel analytics, and marketing performance.
Bachelor’s degree in marketing, Business, Healthcare Administration, Communications, or related field.
Experience in healthcare, pediatric health, academic medicine, or complex multi-site environments (preferred).
Advanced degree (MBA, MHA, MS in Integrated Marketing/Analytics)(preferred).
Benefits
Inclusion and belonging guide our growth and strategy.
We are looking for individuals who are passionate about, and committed to, leading efforts to provide culturally relevant care, reducing health disparities, and helping build an inclusive and supportive environment. All of our associates are expected to ensure that these philosophies are embedded in their day-to-day work with colleagues, patients and families.