DO, Direct Marketing – F2F/D2D

Role Overview

• Responsible for contributing to sizeable annual fundraising targets through the acquisition and retention of monthly donors acquired within the community (including Door-to-Door, street, retail, and in hospital fundraising programs).
• Lead day to day vendor management (for example: door-to-door and marketing communication agencies, etc.), ensuring budgets and deadlines are met based on agreed upon goals and KPIs, particularly attrition rates. Reports and manages issues that arise with vendor to resolution.
• Leads invoicing and billing reconciliation.
• Monitors program performance and KPIs for the portfolio including revenue, expense, acquisitions, and attrition.
• Recommends and develops tactics for growth using data analysis to derive actionable insights.
• Responsible for project management, delivering projects in scope and on time and flagging issues if necessary.
• Monitors and refines Stewardship of the monthly donor base (including A/B testing, updating positioning and timing for digital and mail communications, identification, and program development for at-risk monthly donors, and ensuring a superior donor experience).
• Ensure accuracy and security of monthly files including flagging donors as quarantined internally, removing duplicates, and ensuring all necessary exclusions are applied. Ensures CRM system records and reports are accurate and file transfers working effectively.
• Executes documented business rules around monthly donor communication and movement / upgrade between stewardship, mail, email, and telemarketing programs.
• Works with Finance & Administration team to ensure timely, accurate, and proper gift processing, data pulls and list management, including monitoring and evaluation of data.
• Works collaboratively with the Direct Marketing team and adapts roles and responsibilities to ensure a strong donor experience. Donor experience activities include responses to donor inquiries, monthly donor cancellation, donor complaints, and escalation of issues as appropriate to ensure quality control. Activities also include CRM data entry to capture donor activity for tracking and reporting purposes. Activities can also include participation in conversion, upgrade, and loss aversion programs.
• Builds strong, collaborative relationships within the Foundation, with key departments within the hospital, and with various vendors.
• Champions an environment that ensures effective sharing of information and collaboration with other Foundation programs and teams.
• Committed to learning and is informed on best practices, new tools, and technology in Door-to-Door fundraising and marketing.
• Stays engaged and current with hospital updates, health care topics, and news of relevance to Direct Marketing.

Requirements

• Minimum 2 years of relevant Direct Marketing experience including fundraising, database management, donor relations, stewardship, Door-to-Door fundraising, and recurring giving analytics.
• Minimum 2 year college diploma program in business, marketing, communication, or other related disciplines; or an equivalent combination of education and relevant experience.
• Experience working with Door-to-Door vendors and programs required.
• Awareness of tactics and best practices stewarding donors including developing trigger-based and lifecycle based communications.
• Able to quickly adapt to variable workload and a willingness to adapt to changes in inbound inquiries from the donor community.
• Experience in, and comfort with, managing vendor and supplier relationships as an extension of the team.
• Strong interpersonal skills, effective at building relationships, and able to work well with donors, colleagues, and key Foundation and Hospital stakeholders at all levels.
• Ability to work independently and efficiently in a busy environment managing multiple projects, shifting priorities, and tight deadlines.
• Strong organizational and project management skills with a strong personal commitment to excellence.
• Highly professional and articulate with sensitivity, discretion, and an appropriate demeanour.
• Experience working in hospital environment, and / or health-related charity an asset!

Benefits

• Hybrid work schedule with 1 day in the office
• Willingness to work flexible hours and to tight deadlines as needed