Manage all aspects of Google Ad campaigns, including budget allocation across various campaigns to ensure cost-efficient ad spend and google merchant center.
Update, create and optimize ad campaigns and paid search landing pages
Analyze and optimize ad campaigns to increase return on investment (ROI)
Use Google Ads to drive a variety of online marketing campaigns
Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
Manage and optimize display campaigns across multiple devices
Develop PPC strategies to increase online visibility
Collaborate with a team of marketers, Google Ads specialists, and engineers
Conduct regular keyword research to identify new advertising opportunities.
Monitor and report on key performance metrics, ensuring ROI goals are met.
Optimize ad copy and landing pages for higher conversion rates.
Stay updated with the latest Google Ads features and industry best practices.

Degree(s)/Major(s): Bachelor's or Master's in a relevant field from a reputed post-secondary institution.
Minimum 4 years of proven working experience in a related field.
In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
An understanding of search engine optimization (SEO) and search engine marketing (SEM)
Google Ads certification not mandatory, but Google Adword or any other relevant certification is a bonus.
Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients

We prioritize diversity and inclusivity in our company culture
Growth opportunities with an emphasis on hiring from within
You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
We foster a healthy work-life balance with our company's supportive environment
This is not just a job but a CAREER with potential opportunities for growth and advancement

Google Ads Specialist

Key skills