Senior Influencer Strategist

Role Overview

• Lead the approach to proposal development or response to briefs at Collectively, including: Digest and understand clients RFPs/ briefs
• Takes a performance strategist approach when synthesizing or drawing on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/Brief responses
• Project manage responses cross-functionally start to finish, including: Ideate RFP response with your account leader
• Helping to brief and guide creative concepts in partnership with the creative team
• Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/Brief goals and that incorporates best practices or agency benchmarks
• Curating a range of influencer campaign or services from Collectively
• Presenting agency partnership / account management approaches
• Conduct and synthesize relevant research & insights to shape strategy recommendations
• Works alongside Supervisor to recommend budgets against plans/RFPs
• Ensure historic account or agency-wide performance data and current trends/best practices are considered
• Project manages specialized creative or analytical support for RFPs/Briefs as needed
• Leads the timeline of the response and coordinates pitch strategy with key leadership stakeholders
• Coordinates and hosts briefings, preps materials and background for brief-ins and hosts brainstorms (both internal and external)
• Leads client comms either directly or indirectly to support your Account Leader
• Experiment with and prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, substack, LinkedIn,, etc.)
• Maintain up-to-date research on your brand accounts, including relevant trends, industries, competitors, and products, using a variety of research tools and social media consumption (platform content, social listening, press/journalism, community surveys, etc)

Requirements

• At least 6 years direct experience in influencer marketing at an agency in a strategy-focused position
• 4 years of agency side influencer experience
• Performance marketing and B2B experience a plus
• Both left and right brain thinker, equally comfortable with data and creative thinking
• Independent, critical thinker; comfortable putting ideas backed by rationale and V1s out there, then getting steers from colleagues and clients to refine the work
• Exceptional client servicing skills and instincts; loves to develop strong relationships with clients
• Strong organization skills with attention to detail and excellent follow-through
• Great communication skills—both internally and externally, written and verbal
• Ability to work efficiently across a variety of tasks and manage time appropriately for projects
• Thrives in the “undefined” and enjoys fast-changing, fast-paced working environments
• Collaborative working style with positive attitude and enthusiasm for making great work happen!

Benefits

• Medical, Dental & Vision
• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
• 401k Matching
• Monthly Wellness Stipend
• Remote-First
• Flex Fridays (after 1PM local time)
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events
• Generous Allotment of Sick Days
• Birthday Floating Holiday