Senior Product Manager – Member Experience

Role Overview

• Own the member experience product backlog: prioritize, scope, ship and measure improvements to the core product (home screen, logging, goal setting, content, care team interactions).
• Drive A/B testing and rapid experimentation to improve engagement, activation and retention metrics.
• Manage bug triage and quality for the member experience; ensure a reliable, performant product.
• Partner with engineering to maintain product velocity, unblock delivery and manage technical tradeoffs.
• Translate client requests and stakeholder input into well-scoped product work without compromising member experience quality.
• Own member experience metrics: engagement (MAU, WAU, DAU), retention, churn, activation rate, NPS and clinical outcomes (5%+ weight loss).
• Build and maintain dashboards in Looker and PostHog; establish regular data review cadence.
• Analyze user behavior to identify friction points, drop-off patterns and opportunities for improvement.
• Design and interpret experiments; bring data-informed recommendations to product and leadership forums.
• Work closely with design to iterate on UX improvements and ensure member-first thinking in all product decisions.
• Partner with clinical teams to ensure product changes support care delivery, medication management and coaching workflows.
• Collaborate with the onboarding PM to ensure seamless handoff from enrollment into the core experience.
• Coordinate with product marketing to improve re-engagement and lifecycle messaging.
• Contribute to the Vida 2.0 vision by surfacing insights from current product performance, member feedback and competitive analysis.
• Help stand up user research infrastructure; recruit participants, support moderated testing and synthesize findings.
• Support concept validation and prototype testing for next-generation member experiences.

Requirements

• Bachelor’s degree at a minimum.
• 3-5+ years of product management experience, with at least 3 years shipping consumer or patient-facing digital products.
• Proven track record improving engagement, retention or activation metrics in a mobile or web product.
• Strong analytical skills: comfortable with SQL, product analytics tools (Looker, PostHog, Amplitude or similar) and A/B testing frameworks.
• Experience running the full product lifecycle: discovery, scoping, shipping, measuring and iterating.
• Excellent cross-functional communication: able to work effectively with engineering, design, clinical and business stakeholders.
• Comfortable operating in a fast-moving, ambiguous environment with shifting priorities.
• Clear, concise writer who can turn complexity into actionable product artifacts.

Tech Stack

• SQL